WALNUT CREEK, California (August 12, 2016) – Inkriti, digital partner to high-performance marketing teams, today announced that it has acquired Interbrand’s brand management product, BrandWizard.  “We needed an innovative way to connect marketing technology, digital marketing, and brand management, and we quickly realized BrandWizard would allow us to do exactly that.” said Inkriti Founder & CEO Vinod Pabba.


The BrandWizard product helps large global organizations to organize and manage their brand-related tools and assets, such as logos, guidelines, imagery, and packaging.  Its solutions ensure brand consistency, streamline workflows, spur greater internal brand engagement, and cut costs. BrandWizard’s valued clients include leading organizations such as AT&T, Visa, Hyatt, Exxon Mobil, Hugo Boss, HBO, BMW, and HBC, among many others.  “Our team is excited to build on the robust technology and client base that BrandWizard has created so we can deliver the next generation of brand management systems,” said Pabba.

BW+Inkriti quote“BrandWizard has been a tremendous source of pride for Interbrand. Its brand technology solutions have generated growth for brands and businesses of some of the world’s largest and most well-known organizations.” said Jez Frampton, Interbrand’s Global CEO. “By applying its own set of specific skills to BrandWizard’s already strong foundation, I am confident that the team at Inkriti is the right partner to lead the BrandWizard business into the future.”


About Inkriti
Inkriti is a digital technology firm founded by Stanford and MIT engineers. We are the Adobe Marketing Cloud experts, as well as experienced entrepreneurs who have built 100M+ businesses from scratch. With a team of over 200 marketing technologists distributed globally across San Francisco, New York, Chicago, Boston and India, we are a trusted technology partner for high-performance marketers.


About Interbrand
With a network of 29 offices in 22 countries, Interbrand, a global brand agency, believes that growth is achieved when an organization has a clear strategy and delivers exceptional customer experiences. Interbrand’s combination of strategy, creativity, and technology makes it uniquely capable of driving the growth of its clients’ brands and businesses. Publisher of the highly influential annual Best Global Brands ranking and Webby Award-winning brandchannel, Interbrand is part of the Omnicom Group Inc. (NYSE:OMC) network of agencies. For more information, please visit Interbrand.com or follow Interbrand on Twitter and Facebook.


Inkriti Contact Information
Zubin Mehta
Director of Marketing


Interbrand Contact Information
Kristin Reagan
Director of Global Marketing


Link to official press release: