Online marketers are seeing a steady drop in their ROI from traditional marketing techniques like Paid Search, Display Advertising and Affiliate Marketing. The reasons: an increasing cost of paid-search keywords, selective search filtering by companies, excessive advertisements on web pages etc.

Online marketers are seeing a steady drop in their ROI from traditional marketing techniques like Paid Search, Display Advertising and Affiliate Marketing. The reasons: an increasing cost of paid-search keywords, selective search filtering by companies, excessive advertisements on web pages etc. Such a trend is forcing online marketers to look for other avenues to reach customers successfully in a cost-effective manner. As the adage goes, "Word of Mouth" is the best marketing that a brand can ever have.