Online Video is an increasingly common occurence, with many firms communicating and selling via this rich medium. Inkriti has expertise in helping e-businesses select and deploy the correct online video platform that is best suited to their business.

Online marketers are seeing a steady drop in their ROI from traditional marketing techniques like Paid Search, Display Advertising and Affiliate Marketing. The reasons: an increasing cost of paid-search keywords, selective search filtering by companies, excessive advertisements on web pages etc.

Online marketers are seeing a steady drop in their ROI from traditional marketing techniques like Paid Search, Display Advertising and Affiliate Marketing. The reasons: an increasing cost of paid-search keywords, selective search filtering by companies, excessive advertisements on web pages etc. Such a trend is forcing online marketers to look for other avenues to reach customers successfully in a cost-effective manner. As the adage goes, "Word of Mouth" is the best marketing that a brand can ever have.

Rise of User Generated Content ------------------------------ One of the essential characteristics of the Web 2.0 world is the irresistible rise of User Generated Content and User Communities. The Web 2.0 User Interaction can take any of the following forms : Product Reviews RSS Blogs Forums Polls Comments Even as this content explodes in quantity and quality, online retailers are constantly looking at ways to leverage this phenomenon. Marketers look at the possibilities of Guerilla Marketing, Blog Marketing etc. as ways of generating buzz around the products.

Google Analytics is the free online analytics package offered by them. It provides a host of information related to customer visits, sources they are coming from, pages viewed and how promotions are doing.  Inkriti provides the following services:

• General Configuration or custom implementation
• Creating Custom Reports
• Adwords Management

Inkriti's Single Screen Checkout solution simplifies the entire online checkout process into a single screen, with a rich internet application look-and-feel. The result is a vastly improved checkout experience for your online buyer. The Inkriti Single Screen Checkout solution has been proven to:

Talk to most online retailers and they will tell you : "Traffic really is not our problem. Our problem is conversion." And improving Site Search is the first step towards increasing conversion rates. Today's online shopper isn't satisfied with simply browsing through your product catalog - they don't have the time. Research shows that most customers use the Search box rather than browse the product catalog.

As such, online retailers constantly look for good website search infrastructure that can make it easier for their potential customers, once on a site, to find the products they are looking for.