SOLUTIONS

Online Video is an increasingly common occurence, with many firms communicating and selling via this rich medium. Inkriti has expertise in helping e-businesses select and deploy the correct online video platform that is best suited to their business.

E-businesses use video in many interesting ways :

  • Instead of using static images for the product presentation, use video to promote "lifestyle selling"
  • Link e-commerce functionality directly into the video, such that customers can directly add-tocart or buy, even as they watch the video
  • Monetize your content video assets by inserting advertisements and promotions into the video
  • Use video to create "how-to-use" User Guides and Educational video for products and services that need hand-holding during installation or troubleshooting

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The Web 2.0 phenomenon and its underlying technologies have significant implications for online marketers. Even as they have mastered the more traditional techniques of online marketing – email, search engine keywords, display advertising etc -- Web 2.0 provides a different set of tools to do all the three things that online marketers concern themselves with: ATTRACT more visitors, CONVERT more into leads/customers and RETAIN them longer.

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Webs Analytics and site search solutions are becoming increasingly important to make several vital decisions in an e-business environment. Especially, for Small and Medium Enterprises, these solutions if implemented and utilized properly will add significant value for increasing customer conversions. In this article, we will briefly focus on the advantages these solutions bring in to SME e-businesses and how it helps them in planning better marketing strategies. 
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Introduction

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