Rise of User Generated Content

One of the essential characteristics of the Web 2.0 world is the irresistible rise of User Generated Content and User Communities. The Web 2.0 User Interaction can take any of the following forms :
  • Product Reviews
  • RSS
  • Blogs
  • Forums
  • Polls
  • Comments
Even as this content explodes in quantity and quality, online retailers are constantly looking at ways to leverage this phenomenon. Marketers look at the possibilities of Guerilla Marketing, Blog Marketing etc. as ways of generating buzz around the products. But it is fair to say that these experiments are in their early stages.

The pressing need at this stage is to give tools to the online marketing teams that can help them be extremely nimble in trying out various things. For example, they might want to :
  • Quickly launch a poll around a promotion
  • Launch a user forum for 3 weeks to generate buzz and then bring the forum down
  • Enable Product Reviews instantly around a product, solicit feedback, take these reviews through an internal workflow, review them and then post them on the website
Web 2.0 Content Management Systems

Meeting such needs of online marketers necessitates a content management system that is extraordinarily agile in managing concepts like Comments, Blogs, Polls, Forums etc. Fortunately, there are a series of open-source Content Management Systems that have come up, precisely to meet these needs.

Inkriti has expertise in configuring and implementing the following Web 2.0 Content Management Systems, to facilitate Community-Driven E-business:


Drupal
WordPress