The Industry Problem

Shopping cart abandonment rates, often as high as 75%, continue to be one of the principal problems facing online retailers. Despite investing significant effort and resources into solutions to this problem, this aspect of on-line customer behavior remains a source of frustration for even the most experienced and sophisticated web retailers. Collectively, the industry is well-aware of the revenue opportunity of making even modest improvements in cart conversions. The most widespread reason for cart abandonments is a lengthy, confusing, or poorly designed checkout process. Far too often, web retailers present their online buyers with a system that is inflexibly sequential, involves too many wait-states, and is counter-intuitive.

The Inkriti Single Screen Checkout Solution

Inkriti's Single Screen Checkout solution simplifies the entire online checkout process into a single screen, with a rich internet application look-and-feel. The result is a vastly improved checkout experience for your online buyer. The Inkriti Single Screen Checkout solution has been proven to:
  • Reduce customer confusion
  • Reduce the time of the entire checkout process
  • Increase conversion rates by as much as 20%
In addition to greater customer satisfaction and increased conversion rates, the IT costs of hosting and maintaining the application are generally reduced. A typical checkout process involves multiple requests to the back end infrastructure; resulting in greater bandwidth requirements and more infrastructure. Inkriti's Single Screen Checkout architecture reduces the number of network calls, reducing the application hosting and bandwidth costs.