Google continues to be an increasingly dominant force in the world of online retail. With a 60% marketshare in the search engine marketplace, that continues to grow, it commands a lot of attention from online retailers. At the same time, Google has constantly rolled out a series of very valuable solutions that cater to the needs of online retailers, all of which are offered free-of-charge.
Inkriti has expertise in deploying these Google Solutions and can help your firm in leveraging these very useful offerings. Specifically, our expertise covers the following solutions:
- Google Analytics
- Google Website Optimizer for Multivariate Testing
- Google Search Appliance (including the Google Mini)
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Google Analytics is the free online analytics package offered by them. It provides a host of information related to customer visits, sources they are coming from, pages viewed and how promotions are doing.
Inkriti provides the following services:
- General Configuration or custom implementation
- Creating Custom Reports
- Adwords Management
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This solution offered by Google is to help online retailers do multivariate testing (which is a sophisticated version of A/B Testing).
Our services include :
- Identification of target pages (headers,footers, landing pages etc) for multivariate testing, in consultation with customer
- Setting up of the various tests
- Analyzing the data and making suggestions on the best page/content configuration
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The Google Search Appliance crawls your website and creates a master index of documents that's ready for instant retrieval using Google's search technology, whenever a customer types in a search query.
To learn about our Web 2.0 Site Search solution, click here.
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