Web 2.0 for Customer-Centric E-business

Web 2.0 is the phenomenon of our times - and several major trends have come together that make it a very important influence on how e-businesses interact with their customers and sell to them.
 

• 70% of US households had broadband connectivity
• More than 40% of online purchases happen because customers use search engines.
• Cutting edge companies like Google, Yahoo, Nike and others are launching rich interactive websites that use AJAX, Video and other new interactive technologies, that are attracting customers away from their competitors.
• User generated content, in the form of user reviews, blogs and tags, is beginning to have tremendous impact on product perception and product purchases, and finally
• Professional Open-source solutions, such as Google Enterprise Solutions, Content Management Systems and Dashboards, have begun to provide low-cost and reliable alternatives.

Inkriti's Web 2.0 solutions are technology offerings that help online marketers to do three things:

• ATTRACT more traffic to their website with lesser marketing costs
• CONVERT traffic on their website better, either by
  • Monetizing better (on ad driven websites) or
  • Generating more/larger orders (on e-commerce driven websites)
• RETAIN their customers longer, by engaging with them post-sale more effectively