SOLUTIONS

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Web 2.0 for Customer-Centric E-business

Web 2.0 is the phenomenon of our times - and several major trends have come together that make it a very important influence on how e-businesses interact with their customers and sell to them.
 

  • 70% of US households had broadband connectivity
  • More than 40% of online purchases happen because customers use search engines.
  • Cutting edge companies like Google, Yahoo, Nike and others are launching rich interactive websites that use AJAX, Video and other new interactive technologies, that are attracting customers away from their competitors.
  • User generated content, in the form of user reviews, blogs and tags, is beginning to have tremendous impact on product perception and product purchases, and finally
  • Professional Open-source solutions, such as Google Enterprise Solutions, Content Management Systems and Dashboards, have begun to provide low-cost and reliable alternatives.

Inkriti's Web 2.0 solutions are technology offerings that help online marketers to do three things:

  • ATTRACT more traffic to their website with lesser marketing costs
  • CONVERT traffic on their website better, either by
    • Monetizing better (on ad driven websites) or
    • Generating more/larger orders (on e-commerce driven websites)
  • RETAIN their customers longer, by engaging with them post-sale more effectively

WEB 2.0 SOLUTIONS

Single Screen Checkout

Inkriti's Single Screen Checkout solution simplifies the entire online checkout process into a single screen, with a rich internet application look-and-feel. The result is a vastly improved checkout experience for your online buyer. The Inkriti Single Screen Checkout solution has been proven to:

Social Networks

Online marketers are seeing a steady drop in their ROI from traditional marketing techniques like Paid Search, Display Advertising and Affiliate Marketing. The reasons: an increasing cost of paid-search keywords, selective search filtering by companies, excessive advertisements on web pages etc. Such a trend is forcing online marketers to look for other avenues to reach customers successfully in a cost-effective manner. As the adage goes, "Word of Mouth" is the best marketing that a brand can ever have.

Web 2.0 Content Management Systems

Rise of User Generated Content ------------------------------ One of the essential characteristics of the Web 2.0 world is the irresistible rise of User Generated Content and User Communities. The Web 2.0 User Interaction can take any of the following forms : Product Reviews RSS Blogs Forums Polls Comments Even as this content explodes in quantity and quality, online retailers are constantly looking at ways to leverage this phenomenon. Marketers look at the possibilities of Guerilla Marketing, Blog Marketing etc. as ways of generating buzz around the products.