Inkriti LLC, an MA-based e-business technology consulting firm announced the successful launch of a high performance online gaming site (www.pchlotto.com) for Publishers Clearing House, one of the largest and most popular direct marketing companies in the world. The new website provides visitors a 24x7 experience to win by playing very popular lotto and scratch cards, while enjoying a world class online experience.

After a six month effort, PCH Lotto has been launched on a brand new architecture that includes several Web 2.0 technologies. The robust framework combined with a new look/feel brings tremendous simplicity and elegance to the user experience. 

• Re-usable API's - All the functionality of the website (login, registration, claiming sweepstakes, Lotto game play) is implemented using a robust SOA layer, and is available as web services. Such an implementation enables future consumption of these services from other websites and III-Party widgets. 

• Cost Savings

  • The site is now hosted in-house, thereby reducing the infrastructure costs.
  • In addition, changes to content on the site can now be made direct by the marketing team, without any involvement from the development team. 
  • Finally, the site is very easy to maintain. For example, the entire look and feel of the website can be changed by merely replacing the style sheets and does not have to involve changing any code.

• Rapid Time-to-Market: With the investment made in building a generic framework, future microsites can be quickly migrated onto this platform and launched rapidly. This will reduce the development timelines radically, and enable a more rapid Time-To-Market. 

Inkriti has successfully delivered this project using the SCRUM software development methodology, while keeping the costs low through their robust Global Delivery Methodology. 

Vinod Pabba, CEO of Inkriti said “We are thrilled to announce the launch of this much awaited site for Publishers Clearing House. It has been a wonderful experience building this technology rich microsite that blends online advertising with state-of-the-art Web 2.0 technologies. The underlying robust SOA Implementation is an example of innovative design and Inkriti's approach to create value for its customers. With such an implementation PCH can rapidly launch new microsites that will generate a greater market share for them.”

About Publishers Clearing House

Publishers Clearing House is one of the largest and most successful direct marketing companies in the world. Founded in 1953 as a magazine circulation agency selling discounted subscriptions by direct mail, its business has broadened since 1985 to include a wide variety of merchandise that now accounts for well over half of the company’s sales.

The company’s rapidly growing website, pch.com, offers the general public access to PCH’s marketing activities and a broad array of company information. For web surfers, pch.com provides sweepstakes entry and shopping opportunities for magazines and merchandise. For consumer marketing companies, pch.com offers cost-efficient marketing partnerships that generate substantial numbers of qualified leads.

About Inkriti

Inkriti is a technology consulting company that develops innovative IT solutions for midmarket retail companies. Our solutions combined with our unique offshore delivery methodolody, typically result in a 65% savings in IT costs. We have significant expertise in building, extending and maintaining e-commerce websites for large firms like Gucci, 1-800-Flowers, Lillian Vernon, Time Life, Lane Bryant, Publishers Clearing House and Bose.

Our Web 2.0 Solution Suite builds on the latest web market trends to create value by attracting more customers to websites and increasing their conversion rates. Simultaneously, our global delivery services reduce time-to-market and costs when delivering these systems. For more information about Inkriti, please visit us on the web at www.inkriti.com