Denver, CO - A new site design based on Java technology offers improved site search and guided navigation, product videos and 90 proprietary buying guides, as Tool King expects sales this year to rise about 80% to $27 million from $15 million last year, managing partner Don Cohen tells InternetRetailer.com.
The new site design, developed with Inkriti LLC as well as in-house staff, also loads faster and offers an "Alert Me" feature that e-mails shoppers about special product promotions, Cohen says. "We're trying to empower the customer with more knowledge-based content while building a community of shoppers and giving them more reason to come to our site," Cohen says.
Providing additional content is also helping to cut down on telephone inquiries to Tool King's customer service center, he adds. Tool King is No. 302 in the Internet Retailer Top 500 Guide to Retail Web Sites.
The new site was built to handle up to $180 million in annual sales, a level Cohen says he expects to reach within a few years as Tool King expands in foreign as well as domestic markets. "We can make adjustments to then expand beyond $180 million,"" he says.
About Toolking
Since 1978, Tool King has made a name for itself by offering lower prices on tools and machinery, while providing a better level of service than the competition. Launched in 2001, ToolKing.com continues to offers these advantages, and provides innovative features that help customers choose the best product for their needs, and get more use out of their tools. Internet Retailer has recognized Tool King as a Top 500 retailer and a Top 5 Home Improvement Website. For More Information about Tool King visit www.toolking.com.
About Inkriti
Inkriti is a technology consulting company that develops innovative IT solutions for midmarket retail companies. Our solutions combined with our unique offshore delivery methodolody, typically result in a 65% savings in IT costs. We have significant expertise in building, extending and maintaining e-commerce websites for mid-market firms like Lillian Vernon, Time Life, Publishers Clearing House, Lane Bryant and Bose..
Our Web 2.0 Solution Suite builds on the latest web market trends to create value by attracting more customers to websites and increasing their conversion rates. Simultaneously, our Offshore Services reduce time-to-market and costs when delivering these systems. For more information about Inkriti, please visit us on the web at www.inkriti.com
