Framingham, MA - Inkriti LLC, an MA-based e-commerce technology consulting firm, today announced it will provide Project Management Services to implement an ATG-enabled e-commerce solution for NBTY, Inc., owner of brands such as Nature’s Bounty, Vitamin World, Puritan's Pride, LeNaturiste, etc., and a leading vertically integrated manufacturer and marketer of nutritional supplements worldwide.
NBTY selected Inkriti as their IT partner based on the firm's expertise in e-business industry and its experience in working with top online retailers like Redcats USA, Gucci Group, Publisher’s Clearing House, Bose, and others. The ATG implementation at NBTY involves over ten different vendors, and as such inter-vendor coordination is extremely critical to the success of the various projects. Inkriti’s expertise in managing large scale e-commerce implementations, and experience with these vendors will help NBTY manage these projects through to successful completion.
“ATG is a leading e-commerce technology provider, and we are excited to be managing this implementation at NBTY.” said Vinod Pabba, Chief Executive Officer at Inkriti. “Our proven e-business focused project management methodology will help NBTY manage this multi-vendor implementation succesfully. We look forward to a long-term relationship with them. With many marquee retail clients and long-term successful relationships, Inkriti is a leader in Managed E-business services; and partnering with NBTY helps us solidify our presence in this vertical. We hope to continue our rapid growth as we move into the busy shopping season later in the year.”
About NBTY, Inc.
NBTY is a leading vertically integrated manufacturer, marketer and distributor of a broad line of high-quality, value-priced nutritional supplements in the United States and throughout the world. Under a number of NBTY and third party brands, the Company offers over 22,000 products, including products marketed by the Company's Nature's Bounty®, Vitamin World®, Puritan's Pride®, Holland & Barrett®, Rexall®, Sundown®, Met-Rx®, Worldwide Sport Nutrition®, Osteo Bi-Flex®, American Health®, GNC (UK) ®, DeTuinen®, LeNaturiste®, SISU® and Solgar® brands.
About Inkriti
Inkriti is a technology consulting company that is a leading provider of Web 2.0 Solutions for customer-centric e-business. Our solutions leverage Web 2.0 principles to attract, convert and retain more customers online. And, our Global Delivery methodology results in a 65% savings in IT costs, provides resource flexibility and reduces time-to-market.
Inkriti is headquartered in Boston, MA and has a global technology center in India. For more information about Inkriti, please visit us on the web at www.inkriti.com or call (617) 233-7510.
