Framingham, MA – Inkriti LLC, an MA-based e-business technology consulting company, today announced that it has successfully launched a trade marketing portal for The Dannon Company, Inc., headquartered in White Plains, NY, a leading yogurt producer in the U.S. This highly-interactive portal called Shopper Marketing Portal was designed and developed using latest Web 2.0 technologies and its functionality will help Dannon's trade marketing team in creating and managing promotions online, while reducing management costs and turn around time drastically.

Inkriti’s Trade Promotions Solution allows enterprises to create and manage promotions using a centralized web based portal. The solution allows defining trade promotion programs for customer Sell-in & Negotiation and provides strong foundation for Execution and Validations. 

• Centralized Promotions Management System – Inkriti’s Trade Promotions Portal provides a central web based trade promotions management system to the enterprise. The dashboard helps the shopper marketing and account executives to manage all information and collateral for promotions at a single location.
• Workflow Engine & Automation – The solutions is based on a work flow engine that allows the definition of promotions, notifications, negotiation and confirmation processes in well defined flow. The system sends out automated alerts at important points in the work flow to ensure on time execution
• Tool for easy & quick Negotiation – The portal provides a real time fact based tool to field agents for negotiating with their customers. The simple web based forms allow capturing and editing data during negotiation and agreement process between shopper marketing and account managers as well as between field agents and customer
• Promotions Content Management – It provides an in-built content management system for storing and managing all promotional based artifacts and data. It also provides ability to get approvals and capture feedback on promotional collaterals

The solution provides the several benefits to the firms running trade promotions

• Reduced Negotiation and Lead time – A promotions management system helps companies reduce negotiation and lead time by providing
  • account managers with complete visibility to trade promotion plans well in advance to plan execution strategy for their accounts
  • a platform for adjustments in trade programs and approval process 
  • a workflow system that sends account level events for approval and execution
• Improved On-Time Execution – A promotions management system improves the on time execution of the trade promotions by providing
  • timely alerts and notification to account reps about trade programs and approval deadlines.
  • approved details on time to accounts reps and fulfillment agents for on time execution.
• Real-Time Fact based Sell-in Support – Trade promotions system acts as valuable tool across enterprise during sell-in
  • To set expectations with customers using up-to-date information from the web based portal
  • Adjust go-to market strategies, manage client feedback and provide latest information from the portal to negotiating agents.

“We are excited to have partnered with Dannon to deliver this innovative portal,” said Vinod Pabba, Chief Executive Officer, Inkriti. “Our expertise in portal development, proven global delivery methodology and project management best practices have helped in launching this  portal cost-effectively. We look forward to being a successful long-term partner. ”

About The Dannon Company, Inc.

The Dannon Company is America’s founding national yogurt company and continually leverages its expertise to develop and market innovative cultured fresh dairy products in the United States. Headquartered in White Plains, NY, Dannon has plants in Minster, OH, Fort Worth, TX, and West Jordan, UT and produces approximately 100 different types of flavors, styles and sizes of cultured fresh dairy products. Dannon is a subsidiary of Group Danone, world's largest producer of packaged foods and beverages, and Dannon is the top-selling brand of yogurt products worldwide, sold under the names Dannon and Danone.

About Inkriti

Inkriti is a technology consulting company that provides IT  Solutions for customer-centric e-business. Our solutions leverage Web 2.0 technologies to help our clients attract, convert and retain more customers online; and to provide compelling user experiences for sophisticated e-business applications. Our Global Delivery methodology helps us achieve these goals while reducing IT costs, providing resource flexibility and reducing time-to-market.

Inkriti is headquartered in Boston, MA and has a global technology center in India. For more information about Inkriti, please visit us on the web at www.inkriti.com or call (617) 233-7510.