Framingham, MA - Inkriti LLC, an MA-based e-business technology consulting firm announced the launch of a customer-focused multi-dealer website developed by it for BrandSource, the nation’s fastest growing national retailer in appliances and electronics with more than 4,000 independently-owned storefronts. The new website showcases the latest technology in online branding, functionality and design, while delivering on a world class online customer experience.
During this engagement, Inkriti delivered the project against two major challenges :
- Making a dynamic and advanced website that allows for a rich user experience on the front end and
- Permits hundreds of Brandsource dealers to manage their own subsites within the BrandSource parent site through a back end application. This unique application will allow different dealers across the country to leverage the national BrandSource website content, to sell and manage their products in a seamless manner.
Inkriti provided support and maintenance to ensure reliable functioning of the website, and to provide new features and enhancements. Inkriti was also deeply involved in several user interface design and development activities for this e-business application. The new BrandSource site will replace the existing website with features that will allow BrandSource to manage and upgrade contents using the backend Content Management System and hence reduce time to market for any new promotions or offers.
Inkriti delivered this project by taking advantage of Web 2.0 technologies such as AJAX, Flash, Website Search, Microsoft SharePoint for content management, and Microsoft CommerceServer for E-commerce transactions. The whole portal was developed using Microsoft .NET framework.
Inkriti has successfully delivered this project while keeping the costs low through their robust Global Delivery Methodology - an active combination of its US and India based resources. The phases involved in this project were:
- Business analysis and requirements gathering,
- Creating and finalizing the user interface and technical designs,
- Development, internal and user acceptance testing,
- Deployment and go-live implementation.
Vinod Pabba, CEO of Inkriti said “We are thrilled to announce the launch of a much awaited e-commerce website for BrandSource. It has been a great experience developing this technology rich website that blends e-commerce with state-of-the-art Web 2.0 technology. With many marquee retail clients and long-term successful relationships, Inkriti is a leader in Managed E-business services; and partnering with BrandSource helps us solidify our presence in this vertical.”
About BrandSource
With over 2,200 stores across the country, you can buy your appliances and electronics online, and rest assured your local BrandSource affiliate will take care of your needs. Since 1969, millions of customers across the country have come to trust their BrandSource Neighborhood Expert. You can too. Save time and energy by shopping for major brand name appliances and electronics with BrandSource online today!
About Inkriti
Inkriti is a technology consulting company that provides IT Solutions for customer-centric e-business. Our solutions leverage Web 2.0 technologies to help our clients attract, convert and retain more customers online; and to provide compelling user experiences for sophisticated e-business applications. Our Global Delivery methodology helps us achieve these goals while reducing IT costs, providing resource flexibility and reducing time-to-market.
Inkriti is headquartered in Boston, MA and has a global technology center in India.
