Framingham, MA - Inkriti announced today that it has helped Brandsource -- North America's fastest growing national retailer in appliances and electronics with more than 4,000 independently-owned storefronts -- to launch their Canadian multi-dealer website (http://www.brandsource.ca). This accomplishment marks another big step in Brandsource's commitment in delivering a world-class online shopping experience for their customers.
This latest version of www.brandsource.ca was modeled after the www.brandsource.com site; and developed using cutting-edge Web 2.0 technologies, that provide best-in-class Search, Content Management, and E-commerce transactions management. Furthermore, this site was developed using a Microsoft .NET framework -- Commerce Server and Sharepoint -- that provides retailers with a feature-rich, scalable online store.
Inkriti worked with the Interactive agency Torus Marketing, to define the requirements, envision the solution, internationalize the website, test and deploy the eventual solution. Inkriti's' Global Delivery Methodology along with rigorous ISO 9001 standard quality processes ensured on-time delivery and on-budget execution.
“With BrandSource’s strong brand, unique mix of products and avid customer base, it is critical that a visit to their multi-dealer web store elicits the same customer response as an in-store visit. We are excited to have evolved both BrandSource.com and BrandSource.ca into an online destination that caters to the distinct needs of their customers,” said Vinod Pabba, CEO for Inkriti. He added "This is a major global delivery endeavor and is a testimony to its capabilities and cost-effectiveness. We look forward to grow this long-term partnership, and assist BrandSource in their future efforts."
About BrandSource
With over 2,200 stores across the country, you can buy your appliances and electronics online, and rest assured your local BrandSource affiliate will take care of your needs. Since 1969, millions of customers across the country have come to trust their BrandSource Neighborhood Expert. You can too. Save time and energy by shopping for major brand name appliances and electronics with BrandSource online today!
About Inkriti
Inkriti is a technology consulting company that provides IT Solutions for customer-centric e-business. Our solutions leverage Web 2.0 technologies to help our clients attract, convert and retain more customers online; and to provide compelling user experiences for sophisticated e-business applications. Our Global Delivery methodology helps us achieve these goals while reducing IT costs, providing resource flexibility and reducing time-to-market.
Inkriti is headquartered in Boston, MA and has a global technology center in India. For more information about Inkriti, please visit us on the web at www.inkriti.com or call (617) 233-7510.


