Inkriti helps Timelife launch new Canadian and Spanish E-commerce Sites

Apr 15, 2007
Waltham, MA

Inkriti, a leading provider of Web 2.0 Solutions, today announced that it has successfully launched the Canadian and Spanish E-commerce sites for Timelife, a renowned brand in selling Music and Video Products online.

Timelife approached Inkriti to develop these new websites with two key goals in mind:
  • Leverage the current e-commerce infrastructure of the US, and standardize the creation of new international websites on this infrastructure. With this kind of standardization, the IT costs would reduce dramatically
  • Create a framework for rapidly rolling out new international sites, so as to be able to enter new and growing markets very quickly.
Inkriti's technology team has significant expertise in internationalizing and localizing websites, based on its Web 2.0 Internationalization (i18n) Toolkit. Using this toolkit, it successfully ran an analysis on the existing codebase, and identified modules that needed to be internationalized. After doing this successfully, the codebase can now support any number of languages - English, French, Spanish, German etc - and all that would be needed is mere translation, and would not involve any IT involvement.

"We are excited to have helped Timelife in rolling out these international websites successfully and rapidly. We hope to help them in their future internationalization efforts as well." Said Vinod Pabba, CEO of Inkriti. "Timelife is a valued customer, and we are thrilled to be working with their team on a long-term basis."

About Timelife

Founded in 1961 as the book division of Time Inc., Time-Life took its name from Time Inc.'s cornerstone magazines, Time and Life, but remained independent of both. At the end of 2003, Time-Life was acquired by Ripplewood Holdings L.L.C. and ZelnickMedia Corporation to become part of Direct Holdings Worldwide L.L.C. Direct Holdings Worldwide operates as a leader in the sale of music and video products under the Time-Life brand.

Today, Time-Life is one of the world's pre-eminent creators and direct marketers of unique book, music, video/DVD, and multimedia products. The Time-Life name is one of the most recognized and trusted brands in existence today.

About Inkriti

Inkriti is a technology consulting company that delivers Web 2.0 Solutions for customer-centric E-business. Our solutions along with our global delivery methodology, typically result in a 65% savings in IT costs, while reducing time-to-market and providing tremendous resource flexibility. Our customers include PCH, Redcats, Lillian Vernon, Time Life, Millennium Partners Sports Club, Toolking, Permission TV, Avitage and such others.

Inkriti is headquartered in Boston, MA and has a global technology center in India. For more information about Inkriti, please visit us on the web at www.inkriti.com or call (617) 233-7510.