Inkriti

Publishers Clearing House selects Inkriti to provide Website Testing

Nov 21, 2006
Waltham, MA

Inkriti, LLC, an emerging leader in providing IT solutions to midmarket retail companies, today announced that Publishers Clearing House (PCH) has selected it to provide ongoing Website Testing services.

To perform Website Testing on a rapidly growing website, it partnered with Inkriti to establish a team of onsite QA engineers and India-based QA engineers . This partnership provides Publishers Clearing House with a flexible and cost-effective arrangement that caters to the heavy and cyclical demands that are placed on Website Testing. Inkriti estimates a 65% cost savings in the costs of Website Testing, due to this flexible and low-cost delivery methodology. Learn More

"We selected Inkriti as our offshore partner for Website Testing because they displayed a great interest in being a long-term partner, in understanding our business thoroughly and in being very cost-effective." said Alex Betancur, General Manager. " We estimate a 65% savings in IT costs because of their offshore delivery methodology. Also, their extensive experience with mid-market retail and catalog companies uniquely positions them to help us achieve our goals. We are extremely pleased to be working with them."

"We are excited to be providing our Website Testing solution to Publishers Clearing House." said Vinod Pabba, CEO of Inkriti. "With our unique offshore methodology, we consistently deliver a 65% savings in IT costs. PCH is on an extraordinary growth path, and we expect to be an effective partner in providing a high-quality solution, delivered very cost-effectively."

About Publishers Clearing House

Publishers Clearing House is one of the largest and most successful direct marketing companies in the world. Founded in 1953 as a magazine circulation agency selling discounted subscriptions by direct mail, its business has broadened since 1985 to include a wide variety of merchandise that now accounts for well over half of the company’s sales.

The company’s rapidly growing website, pch.com, offers the general public access to PCH’s marketing activities and a broad array of company information. For web surfers, pch.com provides sweepstakes entry and shopping opportunities for magazines and merchandise. For consumer marketing companies, pch.com offers cost-efficient marketing partnerships that generate substantial numbers of qualified leads.

About Inkriti

Inkriti is a technology consulting company that develops innovative IT solutions for midmarket retail companies. Our solutions combined with our unique offshore delivery methodolody, typically result in a 65% savings in IT costs. We have significant expertise in building, extending and maintaining e-commerce websites for large firms like Lillian Vernon, Time Life, Lane Bryant, Publishers Clearing House, Toolking and Bose.

Our Web 2.0 Solution Suite builds on the latest web market trends to create value by attracting more customers to websites and increasing their conversion rates. Simultaneously, our Offshore Services reduce time-to-market and costs when delivering these systems. For more information about Inkriti, please visit us on the web at www.inkriti.com