MediaWhiz to engage Inkriti for Enterprise Application Redesign services

Jul 28, 2008
Framingham, MA

Inkriti, LLC, an MA-based technology consulting company and a pioneer in providing Web 2.0 solutions, today announced that it will provide Enterprise Application Re-design services to MediaWhiz Holdings. Under this agreement, Inkriti will initially provide architectural analysis of a key application utilized at MediaWhiz, with emphasis placed on supporting the process of decision making regarding further investment into this enterprise application, or development/acquisition of a more scalable solution. This research and ensuing recommendations will help ensure that MediaWhiz can make the appropriate strategic decisions, and continue to grow its business with the benefit of scalable systems and tools designed to support their business model.

"We are excited to work on this new opportunity with MediaWhiz, we believe that our experience with high performance e-business systems development will prove invaluable to guiding our client through this process" said Vinod Pabba, CEO of Inkriti. "Inkriti has significant IT systems experience in the Digital Marketing industry. Having worked previously on similar initiatives, we fully understand their rapidly growing business and are confident of meeting the objectives set for this assignment. We look forward to working closely with them on this Application Redesign initiative and to leverage their Global Delivery capability in the near future."

About MediaWhiz

Founded in 2001, MediaWhiz has grown steadily to become a leader in the online advertising space. MediaWhiz provides its clients with five results driven marketing services: Lead Generation, Email Marketing, Affiliate Marketing, Display Advertising, and Search Marketing services. Over 3,000 advertisers across dozens of verticals leverage the innovative solutions and online advertising expertise of MediaWhiz to improve their online marketing results.

About Inkriti

Inkriti is a technology consulting company that is a leading provider of Web 2.0 Solutions for customer-centric e-business. Our solutions leverage Web 2.0 principles to attract, convert and retain more customers online. And, our Global Delivery methodology results in a 65% savings in IT costs, provides resource flexibility and reduces time-to-market.

Inkriti is headquartered in Boston, MA and has a global technology center in India. For more information about Inkriti, please visit us on the web at www.inkriti.com or call (617) 233-7510.