CEA to leverage Inkriti's Web 2.0 Social Marketing Expertise to build Facebook Widgets
Apr 09, 2008Framingham, MA
Inkriti LLC, an MA-based technology consulting company and a leading provider of Web 2.0 solutions, today announced that it will design and build Facebook Widgets for Cultural Experiences Abroad (CEA). CEA provides international education ("study abroad") opportunities for U.S. and Canadian college students of all language levels and majors. As one of the fastest growing organizations in US, it intends to build a social-network based platform where its current students, prospects and alumni can interact and share their experiences. It will also allow the firm to promote its upcoming offerings and other relevant information. Such a platform in turn, will allow students to build a community where they can benefit from their friends and alumni and also attract more students for CEA's programs.
Facebook, with its 60 Million user base with a majority in the age-group of 18-25 years, is an ideal place to launch CEA's planned social-network platform. It will create a community of CEA students and also promote its programs among other people through the network of its existing students or alumni. Inkriti will create a detailed roadmap for development and deployment of CEA's Facebook widgets. The solution will allow Facebook users to create a community of CEA students and alumni. It will enable users to share photos, experiences, reviews and tips about study abroad programs with others in the group. The widgets on the profile of the student or alumni of CEA will promote the study abroad program to other users in their network and provide a link that will allow these prospective students to directly link with CEA. The solution will have two-fold benefits: First, provide the platform that will allow CEA student community to interact freely among themselves and the alumni to benefit from their contacts and experiences; and second, it will provide CEA a channel to reach more people who can be its prospective students.
"We are very pleased to partner with Inkriti to develop our Social Marketing strategy on Facebook," commented Henry Svendblad, CIO of CEA. "We selected Inkriti owing to their in-depth experience in Web 2.0 and an attractive Global Delivery Model that delivers IT innovation, flexibility and cost-savings" added Henry Svendblad, CIO of CEA.
"Marketing through Social Networks like Facebook, MySpace, LinkedIn, etc. is the emerging wave in online marketing industry and we are confident that our Web 2.0 expertise will help CEA achieve its goal" said Vinod Pabba, CEO of Inkriti. "We have developed two specialized solutions at Inkriti for providing Social Marketing Solutions for companies: Social Marketing Premier(TM) and Social Marketing Express(TM). We are excited to work on this new opportunity that not only strengthens our relationship with CEA but also helps them grow their business further. Having worked previously on other Web 2.0 initiatives, we fully understand the rapidly growing business and are confident of meeting the objectives set for this assignment" added Vinod.
About CEA Global Education Solutions
The nation's premier study abroad organization, Cultural Experiences Abroad (CEA) offers an unparalleled suite of global education opportunities for colleges, universities and high schools in the United States and Canada. Founded in 1996, CEA has forged partnerships with international universities in 14 countries to offer study abroad programs in Spain, Italy, China, France, Germany and England, among many other destinations. The mission of CEA is to create and facilitate opportunities for personal growth and global understanding through quality international education and cultural experiences. For the second year in a row, CEA has been ranked as one of the fastest growing organizations in the U.S. on the prestigious Inc. 500 Award List, published by Inc. Magazine. http://www.GoWithCEA.comAbout Inkriti
Inkriti is a technology consulting company that is a leading provider of Web 2.0 Solutions for customer-centric e-business. Our solutions leverage Web 2.0 principles to attract, convert and retain more customers online. And, our Global Delivery methodology results in a 65% savings in IT costs, provides resource flexibility and reduces time-to-market.Inkriti is headquartered in Boston, MA and has a global technology center in India. For more information about Inkriti, please visit us on the web at www.inkriti.com or call (617) 233-7510.
