Avitage selects Inkriti to build their next-generation Flash Display System

Jan 09, 2007
Waltham, MA

Avitage, a provider of modular multimedia communication systems to improve sales performance and customer communications announced today that it has selected Inkriti, LLC, to build their next-generation Flash display system. Inkriti, a leading provider of Web 2.0 solutions for customer-centric e-business, will be responsible for design and development of new features including: full-screen presentations, dynamic surveys, viral forwarding and usability enhancements.

"Inkriti's expertise in Web 2.0 and Flash development makes them a good fit for our firm", commented Jim Burns, President of Avitage. "Also, we are excited to leverage their global delivery model that provides a good mix of onsite and offshore resources that will help us ramp up our delivery strength very flexibly and cost-effectively. We are extremely pleased to be working with them.""

"We are delighted to have been selected by Avitage. Our Web 2.0 skill set and focus in this area make me confident that we will be able to add considerable value to The Avitage Marketing and Sales Communication System." Vinod Pabba, Inkriti's Chief Executive Officer, said. "And by leveraging our unique global delivery model, Avitage will realize a significant 65% cost-savings. Avitage is on an extraordinary growth path, and we look forward to being their global development partner in creating a high-quality solution, delivered very cost-effectively."

About Avitage

Since 1994 Avitage has helped companies involved in the complex sale transform the way they create and manage selling messages, transfer knowledge, and communicate value. Avitage provides systems and methodologies that enable companies to increase sales effectiveness with new ways for marketing to support sales, and sales to communicate with customers. Avitage is used by marketing organizations to launch new products and to build customer communication content. It is used by sales to sell more effectively and efficiently. Training uses Avitage to deliver just-in-time learning to the field. As a result, customers use modular communication programs to gain competitive advantage, lower selling costs, align marketing and sales, and improve communication with customers.

About Inkriti

Inkriti is a technology consulting company that delivers Web 2.0 Solutions for customer-centric E-business. Our solutions along with our global delivery methodology, typically result in a 65% savings in IT costs, while reducing time-to-market and providing tremendous resource flexibility.

Inkriti is headquartered in Boston, MA and has a global technology center in India. For more information about Inkriti, please visit us on the web at www.inkriti.com