Framingham, MA – Inkriti, a technology leader in developing social commerce applications, today announced that it delivered a Facebook Application titled “MothersWorld” to 1-800-Flowers.com, the world's largest florist and gift shop. This newly developed application will help the florist retailer to highlight a variety of Moms this Mother’s Day, the company’s largest holiday. Since it’s go-live, hundreds of people are already taking part of this innovative application (http://apps.facebook.com/mothersworld)
MothersWorld Facebook application will allow Facebook users to interact with, and explore, exciting functionality from within their Facebook account. Using Facebook's API to invite your friends and take a quiz to know what type of Mom is she. Also, users can now rate and review user-generated content, get recommendations and see what type of Mom their friends are.
"With this application, 1-800-Flowers.com has created a compelling online destination where customers and visitors will have enriching experience, which in turn creates a wealth of user-generated content that will help drive brand engagement for 1-800-Flowers.com this Mother’s Day," said Vinod Pabba, Chief Executive Officer of Inkriti. "This application will offer people the chance to easily share their experiences and we hope many people will participate to celebrate this Mother's Day."
About 1-800-Flowers.com
1-800-Flowers.com is the world’s leading florist and gift shop. For more than 30 years, 1-800-Flowers.com has been providing customers with fresh flowers and the finest selection of plants, gift baskets, gourmet foods, confections, balloons and plush stuffed animals perfect for every occasion. 1-800-Flowers.com offers the best of both worlds: exquisite arrangements created by some of the nation’s top floral artists and hand-delivered the same day, and spectacular flowers shipped overnight from its “Fresh From Our Growers®” collection. As always, 100% satisfaction and freshness are guaranteed.
About Inkriti
Inkriti is a technology consulting company that provides IT Solutions for customer-centric e-business. Our solutions leverage Web 2.0 technologies to help our clients attract, convert and retain more customers online; and to provide compelling user experiences for sophisticated e-business applications. Our Global Delivery methodology helps us achieve these goals while reducing IT costs, providing resource flexibility and reducing time-to-market.
Inkriti is headquartered in Boston, MA and has a global technology center in India.
