SOLUTIONS

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Google Enterprise Solutions

Google continues to be an increasingly dominant force in the world of online retail. With a 60% marketshare in the search engine marketplace, that continues to grow, it commands a lot of attention from online retailers.

At the same time, Google has constantly rolled out a series of very valuable solutions that cater to the needs of online retailers, all of which are offered free-of-charge.

Inkriti has expertise in deploying these Google Solutions and can help your firm in leveraging these very useful offerings.

Google Analytics

Google Analytics is the free online analytics package offered by them. It provides a host of information related to customer visits, sources they are coming from, pages viewed and how promotions are doing.  Inkriti provides the following services:

  • General Configuration or custom implementation
  • Creating Custom Reports
  • Adwords Management

 

Google Search Appliance

 

Google Website Optimizer

 

THOUGHT LEADERSHIP

White Paper - Leveraging AJAX for Marketing

The Web 2.0 phenomenon and its underlying technologies have significant implications for online marketers. Even as they have mastered the more traditional techniques of online marketing – email, search engine keywords, display advertising etc -- Web 2.0 provides a different set of tools to do all the three things that online marketers concern themselves with: ATTRACT more visitors, CONVERT more into leads/customers and RETAIN them longer.

White Paper - Google Analytics & Website Search for e-Business enterprises

Introduction 

Webs Analytics and site search solutions are becoming increasingly important to make several vital decisions in an e-business environment. Especially, for Small and Medium Enterprises, these solutions if implemented and utilized properly will add significant value for increasing customer conversions. In this article, we will briefly focus on the advantages these solutions bring in to SME e-businesses and how it helps them in planning better marketing strategies. 
White Paper - Security Concerns with AJAX

Introduction

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