E-commerce Systems: Implementation and Maintenance

With regards to e-commerce, companies are in one of three different situations:

• They have already a well-established e-commerce presence, and are systematically improving it on an ongoing basis
•  They have a "branding oriented" website, and are looking to convert that into more of an e-commerce focused website
• Finally, they do not have an e-commerce presence at all, and are looking to build a presence online.

Based on their situation, they have to contend with different kinds of technology and platform decisions :

• Technology RePlatforming : Quite often, as the e-commerce division grows, companies find that they might have to either
  • Migrate from a custom-built system to more of an industry standard e-commerce platform such as ATG, IBM Websphere Commerce, MS Commerce Server, Marketlive or perhaps hosted services such as Demandware or Venda -- or
  • Migrate their technology platform : from say a PHP technology to a .NET technology
• Website Rebranding : Companies might decide to undertake a rebranding exercise wherein they not only improve/change the look and feel of their site, but also undertake the effort of redoing their webpages so that they are more SEO friendly and standards compliant
• New Feature Additions : What kind of new features should they be adding to the site? There are many choices that go towards potentially increasing revenue and reducing costs : Social Networks, Online Video, Product Reviews, Mobile-Readiness and such.
• Creating E-commerce Presence : If they don't do e-commerce, how do they build out an effective infrastructure for creating an e-commerce presence? Effective merchandising, Optimized Product Search, Better shopping cart with upsells/cross-sells, Rapid Checkout,Good Payment options etc, to name a few

Inkriti provides solutions that address every one of these technology efforts.