IDEAS

Case Study - Redcats and Publishers Clearing House – Outsourced QA in a Global Delivery Model

The Clients

Redcats is one of the country's largest specialty catalog and e-commerce companies based in New York. It boasts of more than 20 different websites, spanning 8 different languages and grossing a combined revenue of over 1.5 Billion dollars. They own the following brands:

Case Study - PermissionTV – Outsourced Application Development in Global Delivery Model

The Client 

Permission TV is a media technology company that empowers media brands and video content owners to create one-to-one relationships with their audience. Their quality Internet video publishing platform is used to build profitable on-demand broadband TV audiences. Several media companies use Permission TV to configure and manage Internet TV channels that offers media companies’ high-quality, top-notch video programming to ensure media companies have a profitable video platform on the web. 
 

Case Study - OATSystems – Outsourced Application Development in Global Delivery Model

The Client

OATSystems delivers value-based, RFID solutions by combining RFID business expertise along with their market-leading RFID Framework – the OAT Foundation Suite. OATSystems has over half a decade of experience working with nearly 100 leading companies on real-world, RFID deployments. This has provided them with a unique perspective on which business processes most lend themselves to meaningful improvement through RFID, and a detailed technical capability to deliver.
 

White Paper - Leveraging AJAX for Marketing

The Web 2.0 phenomenon and its underlying technologies have significant implications for online marketers. Even as they have mastered the more traditional techniques of online marketing – email, search engine keywords, display advertising etc -- Web 2.0 provides a different set of tools to do all the three things that online marketers concern themselves with: ATTRACT more visitors, CONVERT more into leads/customers and RETAIN them longer.

Case Study - Leveraging Web 2.0 Technologies for Next Generation E-business at Pennsylocal, LLC

The Client 

Pennsylocal, owned and operated by Local To Global Technologies, LLC., is a portal that allows local businesses to market their services in the new web media such as YouTube, Flickr and Ebay. It creates a rich online user community of businesses and consumers by offering a wide variety of features such as blogs, classifieds and marketing via email.  

Case Study - Enabling Customer-centric E-business for The Millennium Partners Sports Club

The Client 

The Sports Club LA, owned and operated by Millennium Partners Sports Club Management LLC, is a chain of upscale fitness clubs in New York, Miami, San Francisco, Boston, and other cities. Clubs offer amenities such as spas, restaurants, fitness centers, swimming pools, and basketball courts to over 40,000 fitness enthusiasts.
 

White Paper - Google Analytics & Website Search for e-Business enterprises

Introduction 

Webs Analytics and site search solutions are becoming increasingly important to make several vital decisions in an e-business environment. Especially, for Small and Medium Enterprises, these solutions if implemented and utilized properly will add significant value for increasing customer conversions. In this article, we will briefly focus on the advantages these solutions bring in to SME e-businesses and how it helps them in planning better marketing strategies. 

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